The lobby of your business is vitally important. It’s the first thing people see when they arrive. It tells customers and clients a great deal about you, and it sets the tone for what they should expect throughout their visit.
Far too often, though, businesses underinvest in their lobbies. Perhaps the thinking is this: lobbies don’t generally make money by themselves, and they don’t provide a ton of functionality for your staff.
Given how crucial your lobby is to the customer/client experience, though, you can’t afford to let it go. You need to keep it looking fresh.
If your lobby is looking tired, one extremely easy way to refresh your look is with digital signage. The team at Experience Audio Video has helped numerous clients do just this already, and we can help you, too. Here’s what you need to know.
First, quality digital signage injects a modern feel wherever it gets installed. And it doesn’t have to be an overwhelmingly expensive upgrade.
Remodeling your entire lobby with a sleek, modern aesthetic may be well outside your budget right now. But have you seen the price of TVs these days? Large 4K displays are shockingly cheap compared to just a couple years ago. Adding digital signage can be a very cost effective way to modernize the look and feel of your lobby.
Second, digital signage allows you to easily customize the messaging in your lobby. Your logo and brand messaging get top billing, of course, but consider the possibilities. VIP clients coming for a visit? Give them a customized welcome (even incorporating their logo) using your digital signage. New branding initiative or ad campaign? Display elements from your campaign on a rotating basis using your digital displays.
The possibilities for engaging, dynamic display content are nearly endless when you deploy digital signage in your lobby. Contact us today for a customized quote for your space.
One thing we’re always trying to do for our commercial customers here at Experience Audio Video is to improve their digital footprint in unexpected ways. Our culture of continuous improvement extends to the customer experience created by each of our clients. That’s why today’s blog post focuses on digital signage in retail spaces.
Whether you’re a retail-focused business or your retail space is limited to a gift shop or visitor’s center, digital signage takes your customer experience to a whole new level. Here are two ways to consider using digital signage in your retail spaces.
First, we want to help you improve your curb appeal with digital signage. Think of all those vintage movies with a crowd of people standing in front of the electronics store, taking in some news headline. There’s a reason that shows up so often in film: digital displays catch the eye and make a big visual impact.
Whatever your storefront looks like—even if it’s just a window or glass wall inside a larger establishment—you can enhance your current display efforts by adding digital signage. Use the signage to welcome people into your space, to highlight current promotions or to showcase desirable merchandise.
The most important thing is to commit: make the investment in digital signage right away. As far as how you use your digital display, the choice is up to you.
We also recommend implementing smaller digital signage inside your retail space. You can use these signs to highlight specific items. There’s also the occasional item that has real potential but that’s hard to understand at first. Try using a digital display to show off the features and real world uses of an item, helping customers to see the value for themselves.
About the Author
Experience Audio Video has been serving Orange County and Area since 1999 for residential and commercial audio and video installation services. 5 Star Yelp Ratings, Thousands of Referrals, there is not a better choice than Brian Chappell and the Experience Audio Video Team. One phone call and you will know right away the difference in working with Experience Audio Video vs. others in the area. Contact us now at 714-744-4455 or email@example.com for a Free Consultation.
One of our passions here at Experience Audio Video is to help our commercial customers enhance the customer experience in every way possible. We started discussing last week how digital signage can help to enhance the customer experience in retail spaces. This week we’re turning our attention to what digital signage can do in dining spaces specifically.
Unless you’re a restaurant, the focus of your business isn’t dining. Your dining spaces are adjacent to your core mission, but they aren’t a primary focus. And with anything that isn’t core, it’s easy for a dining space to start looking a little tired.
One quick and simple way to inject some modern appeal to your dining spaces is by replacing your menu signage with digital menu boards. A well-designed digital menu board adds a pop of color and life to a space that’s otherwise likely pretty industrial looking.
You also gain the ability to advertise specific products or specials in a much more professional way than you could before.
Another perk of adding digital menus is the ease with which you can update your menu and pricing information. Without digital menus, you may have to physically cross off or cover up discontinued items, and it’s usually not possible to show what you’ve run out of in a given day.
With digital menus, you can quickly and easily customize or update your menu using a computer or (in some cases) a mobile device.
By implementing digital menus, you’ll make a frustrating, complicated process simple.
Do you want to learn more about upgrading your dining spaces with digital signage? Contact Experience Audio Video today to find out how we best can outfit your space.
There’s no one answer to improving the productivity and accessibility of your commercial office, given no two employees or customers are the same.
But by using digital signage in the office, you’re taking a big step forward to making efficiency and comfort a core value of the workplace.
At its simplest, digital signage allows you to take content and send it out to your displays. You’re able to manage what content gets seen, and even control variables like when it gets seen.
Allowing for this level of instant customization means presenting information to anyone who enters your office in a way that makes sense to them. And when people feel like they’re being understood, they’re far more likely to enjoy the experience they have at your business.
So what can digital signage do for your commercial office?
Put Visitors At Ease
When seated in your waiting room, customers probably don’t want to read a month-old People magazine, but they do want to see the information that is relevant to them. From streaming top news headlines to giving them factual data on your company and its success, digital signage allows you to help reduce the stress of waiting to be seen.
Reduce Burdens On Employees
Your employees should be able to focus on clients, not worry about giving directions or explaining basic facts. When you have digital signage installed, visitors can learn this information on their own, which frees up your staff to provide meaningful connections.
Cut Down Wait Times
Digital signage can also be hugely helpful in reducing wait times on the back end of your business. As soon as someone checks in, their name can be displayed to employees who can act faster on gathering necessary materials or data. A more personal experience can be delivered as there is no need for in-betweens to relay information via phone or in person.
One of the key concepts embraced in modern offices is to have spaces that reflect your corporate culture. For commercial offices, this means engaging clients and employees in open communication and developing a quick way to disseminate information throughout your office. When everyone is up-to-date and on the same page, things will run smoother overall.
To easily facilitate this kind of openness in a commercial space, digital signage works seamlessly to enhance your overall space’s look while ensuring that information is always shared timely. These four reasons should be more than enough to convince you that a digital signage setup will help boost your company’s success.
Millennials are looking for workplaces that are more transparent with decision-making at all levels. When you have digital signage in your commercial office, you can share valuable information with all employees immediately. Plus, if you are open to employee feedback, sharing ways that they can get in touch with you to discuss ideas is easier when everyone can look at a screen to see that’s an option.
When you share information with everyone on your team through digital signage, they’ll feel more important, knowing that you care enough to keep them in the loop. You’ll also have the ability to specially recognize employees who hit certain milestones, as well as celebrate things like birthdays.
Your employees will be able to see actual progress made when you display metrics on your digital display screens. That means accomplishments will be easier to note, and employees will stay motivated to complete the job.
Does your company have an active social media presence? By streaming content directly to your digital displays, your employees will be able to get involved in the action, but will also be able to see real-time feedback from customers. That means a better experience can always be developed for everyone in the office.
The new year has come, which means it’s time to get your commercial office back in business. But when you look around, do you see employees who look like they are up to that task?
Boosting morale and efficiency after the holidays can be tough; people have been traveling, partying, celebrating, and generally not thinking about getting work done. That transition back can make things even worse if your facility isn’t designed to encourage and support everyone getting back to work.
How can you help ease your employees back into work while making sure that your clients are getting the attention they need? Try some of these easy upgrades to your commercial space to get your staff back into the swing of things.
Are your patrons getting all of the information about your commercial bar that they should be?
With digital signage, you can keep both your employees and customers up-to-date on scheduled events, select notifications, and promotional opportunities. Create your own content to engage patrons while they drink and keep them around longer.
But beyond content related to your business, you can also use digital signage to boost your revenue with advertising dollars. With this kind of setup, you’ll work with a third-party advertising company to display ads on your digital signage. The downside of these advertising platforms is that you often won’t be able to control the content, which means your customers may not find them interesting.
Sticking with either of these methods exclusively can mean sacrificing your ability to keep everyone up to date. If you only have advertising on your digital signage, people may grow bored and ignore your signage altogether. But if you just have your own content, you’ll have to keep it updated regularly.
The ideal setup is typically to have a combination of advertising and business content, giving your customers relevant information promptly. You don’t have to spend as much time devising and uploading content, and you’ll have a fresh selection of advertising that helps promote other local spaces.
Finally, remember that you’re giving your customers something to look at other than their phones. TV stations and preferences vary, so giving people a new object to look at means they’ll stay happier longer. Use that to your advantage, and see greater success.
Experience Audio Video has been serving Orange County and Area since 1999 for residential and commercial audio and video installation services. 5 Star Yelp Ratings, Thousands of Referrals, there is not a better choice than Brian Chappell and the Experience Audio Team. One phone call and you will know right away the difference in working with Experience Audio Video vs. others in the area. Contact us now at 714-744-4455 or firstname.lastname@example.org for a Free Consultation.
How is the communication in your commercial space? Are you sharing information with and between your staff solely via email? If so, you and your team may be missing needed information, therefore reducing productivity and morale.
Instead, your internal communications system could use a boost, so that everyone is on the same page, all of the time. Never again worry about a memo not reaching everyone and instead, use digital signage to communicate with your employees effectively.
Imagine that you need to change a weekly meeting – you send an email, and hope that everyone sees. Or, you could use digital signage, and notify anyone who walks by one of your displays to the change immediately.
Perhaps you want to recognize a particular employee or accomplishment, but how many people will see your words and connect them to a face? By celebrating your employees with their picture on a digital sign, no one will forget to offer congratulations.
Connecting social media feeds and hashtags to your digital signage will also keep employees connected to what consumers are saying about your commercial business. Get real-time feedback and share it with your team in seconds.
You can even display company metrics to share your business’s performance with employees. How many clients did you convert in the past quarter? Let your employees know without bombarding them with spreadsheets.
Encourage your employees with inspirational quotes or information that will give them a second to pause outside of the constraints of work. It’s a bonus if you find content that relates to your industry and that will actually be meaningful to employees, rather than parroted from a quotations website.
Experience Audio Video has been serving Orange County and Area since 1999 for residential and commercial audio and video installation services. 5 Star Yelp Ratings, Thousands of Referrals, there is not a better choice than Brian Chappell and the Experience Audio Video Team. One phone call and you will know right away the difference in working with Experience Audio Video vs. others in the area. Contact us now at 714-744-4455 or info@ExperienceAudioVideo.com for a Free Consultation.